SXSWTechies and Musicians are all abuzz about the South by Southwest (SXSW) conference going on in Austin. In 1987, I was in a band called The Cartoons that was pretty popular in the Dallas/Ft. Worth area, especially in our hometown of Denton, Texas. We were contacted about playing at the first SXSW conference.
"Just another music festival that wants us to play for free," was our attitude. We declined. We assumed that SXSW would fizzle out after a year or two, as most of those things did. I guess we was wrong.